Chic to Chic


There was a time, not too long ago, when Lowcountry brides had to head out of state to find a specific kind of wedding gown. Whether couture or cutting edge, certain designers were nearly impossible to find within the confines of South Carolina. But as Charleston has grown into a premier wedding destination, so has its selection of bridal boutiques—Maddison Row being among the best.

Today, New York brides have been known to make the trek to the Holy City just to experience the gracious service and personalized attention for which this charming Spring Street shop has become known. In addition, it’s one of the only places in the state where you’ll find exclusive brands like Monique Lhuillier, Legends by Romona Keveza, and Christos by Amsale.

Store manager Lindsey Principi says they strive to serve a diverse range of brides, despite the smaller size of the store. “We have a lot of the classic, elegant, timeless lace gowns,” she says. “But we’re also trying to meet modern brides’ needs. There is a way to still keep it classic and clean, but have it modern too. We really try to incorporate that and meet all of their needs.”

Visit Maddison Row at 171 Spring St., call 843-720-7979 or go to for more details.

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